Sell shapewear online

Start, run, and grow your shapewear business

Get the training, tools, and support you need to build the shapewear business you’ve always wanted.

Everything you need to sell shapewear

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online shapewear store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your shapewear store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your shapewear business encounters.

Learn more about selling shapewear

  • Sculpt the online store of your dreams for your shapewear line by setting up an ecommerce website. Shopify has plenty of mobile-friendly website templates to get you up-and-running, and thousands of apps to help you best showcase your shapewear styles and sizes.

  • Your Shopify store can help you sell your shapewear and lingerie garments across the web, whether directly to people and distributors or through social media and influencer posts.

  • Absolutely! You can sell shapewear and other undergarments on Shopify.

  • Shapewear can run for $20 all the way up to hundreds of dollars, depending on the brand and quality of the garments. Check out Shopify's profit margin calculator to come up with prices that work for your products.

Scale your sales

Powerful apps

Showcase your shapewear with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your shapewear online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For shapewear businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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