Business

Learn business

Building a successful business takes more than a great idea or product—there are a ton of small tasks and details you need to conquer in order to prosper as an entrepreneur. Shopify's online business training can help you navigate the path to success.


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Thumbnail preview about 3 steps to start an online business
Course
Shopify Education Team
13m

3 steps to start an online business

Let’s turn your idea into a business!

In this quickstart program you’ll learn three fundamental steps to start building your online business.

You’ll learn from top experts and the most popular Shopify video content on the topic.

The goal of this program is for you to confidently decide on your product to sell and discover the strategies and tools to validate your idea and start selling!

Enroll now for free!

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Thumbnail preview about 3 ways to make sales with Instagram
Course
Shopify Education Team
12m

3 ways to make sales with Instagram

If you have an Instagram following and a product to sell, you’re in the right place to learn!

In this 3-step program you’ll discover how how to optimize your Instagram to sell your products to your ideal customers with the Instagram feed, stories and profile.

Enroll now for free!

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Thumbnail preview about Intro to Bookkeeping
Course
Oscar Wimshurst
40m

Intro to Bookkeeping

Bookkeeping is an essential part of running any small business. And, when you take care of it the right way, bookkeeping lets you track your money, cash in on tax deductions, and plan how your business is going to grow.

In this course, we walk you through bookkeeping basics and how to apply these principles to your business. From balance sheets to cash flow statements, we’ll show you how to interpret your small business finances and confidently plan for the future.

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Thumbnail preview about Dropshipping 101: get started in 3 steps
Course
Shopify Education Team
33m

Dropshipping 101: get started in 3 steps

Curious about dropshipping, but not sure where to start? This microlearning program is perfect for you if you want to understand how dropshipping works and get started fast.

Learn from top experts and the most popular Shopify video content on the topic of dropshipping.

The goal of this program is for you to decide if you’d like to start dropshipping, and also identify a product you’d be excited to sell.

Enroll now for free!

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How To Assess Your Store & Improve Your Conversion Rate
Course
Jon MacDonald
47m

How To Assess Your Store & Improve Your Conversion Rate

Knowing the basics of Conversion Rate Optimization (CRO) is great, but your business won't actually benefit until you take that knowledge and apply it to your site. However, taking the “best practices” that are promoted by industry aggregators and self-proclaimed gurus is a recipe for mediocre results, at best.

In this course, we'll give you a step-by-step process for auditing your store, identifying areas of opportunity, and putting together a personalized plan for making modest changes to your website that can generate significant improvements in your sales performance.

If you’re ready to create your customized conversion optimization action plan in less than an hour, let's get to work.

Sign up now and watch for free!

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Thumbnail preview about Creativity for Business Success
Course
Sarah Chrisp
1h 20m

Creativity for Business Success

There’s creativity “sleeping” inside you. Unleash it. Turn it into a business.

The most successful entrepreneurs don’t piggyback off the ideas of others. They pave their own path. They innovate instead of imitate. But there’s a problem: innovation is intimidating.

What if you’re stuck in a creative rut? How do you know if your ideas are any good? And how do you turn an abstract idea into a tangible plan? That’s what this creativity for business course is all about.

Your instructor is Sarah Chrisp, the founder of the popular ecommerce YouTube channel Wholesale Ted. There, she shares the tips, tricks, and strategies she’s learned from turning her teenage ecommerce side hustle into a six-figure automated business.

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Thumbnail preview about The Hidden Secrets of Copywriting
Course
Ryan Carroll
1h 12m

The Hidden Secrets of Copywriting

Write copy that sells. Engage your audience and convert them to customers.

When you’re marketing your brand through content, your choice of words can be the difference between a lifelong customer and someone who scrolls right past you.

This copywriting course makes sure that you grab people’s attention – and keep it. From headlines to product descriptions to ad copy, you’ll uncover the secrets of growing your business through killer content.

Your instructor is Ryan Carroll, a serial entrepreneur from California who has been bootstrapping different online businesses since 2016. He’s now a digital nomad living abroad, focusing on new startups and shooting content for both YouTube and Instagram.

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Thumbnail preview about Find winning products to sell
Course
Paul Lee
1h 26m

Find winning products to sell

Stop guessing which products to sell in your dropshipping store. Make smart, strategic choices instead.

With millions of products to choose from on AliExpress, it can be intimidating to pick the products you’re going to build a business around. But it doesn’t have to be.

This product discovery course breaks down everything you need to know about finding winning products. It’s research-based and data-packed.

Your instructor is Paul Lee, an entrepreneur who’s been dropshipping since 2016. He’s generated over seven figures in revenue in the process. Now Paul mentors students to do the same.

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Thumbnail preview about Dropshipping 101: Build your first online store
Course
Jessica Guzik
2h 21m

Dropshipping 101: Build your first online store

With Dropshipping 101, you can start your first online business in just a few clicks. You read that right.

Unlock everything you need to open your first dropshipping store. Use Facebook Ads to get visitors and sales. Optimize until the formula is right. Then scale up your online empire.

The Dropshipping 101 course is made for entrepreneurs who want to run a business wherever and whenever they want. No experience? No problem.

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Thumbnail preview about Design your dream life
Course
Tom Kuegler
1h 46m

Design your dream life

Your dream life is waiting. What’s stopping you?

We’ve all fantasized about living our best life. But it’s scary to take the leap. Here’s your chance to turn failure and fear into fuel for growth.

Unlock the guidance, tools, and resources you need to design your best life – then live it. Every. Single. Day.

Your instructor is Thomas Kuegler, who went from working at a local fast food chain to making five figures per month freelancing in the Philippines. Now he writes, vlogs, and shares his adventures in Southeast Asia, and teaches others how to achieve their own dream life.

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Take stunning product photos with your phone
Course
Ben Waugh
1h 3m

Take stunning product photos with your phone

Take stunning product photos that convert. No fancy gear needed.

When you’re building a new business, your expenses can add up quickly. You don’t need to add thousands of dollars of photography equipment to that list.

All you need is a good product photography course, some picture-taking finesse, and a few tips to maximize your resources. High quality, low budget. That’s the good stuff.

Your instructor is Ben Waugh, a commercial photographer, videographer, and content creator. Originally from Australia, Ben has been traveling around North America for the past year in his custom converted van (yep, you’ll get a peek inside).

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Optimizing Your Store For Conversions for Neil Patel
Course
Neil Patel
34m

Optimizing Your Store For Conversions

In this course you'll learn tactics to optimize your store for sales from top growth expert Neil Patel.

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Online business training equals real world success

The journey to business success can last a lifetime. Acquiring customers, building a positive reputation, and expanding the reach of your business is always a work in progress. Completing the seemingly endless array of small tasks along the way can be exhausting—from learning the right accounting procedures and ensuring payroll functions properly, to filing the right paperwork at the right time. Trying to navigate all of these responsibilities by yourself can be frustrating and inefficient, especially when you have a thousand other things to do. Fortunately, Shopify has a solution with online business training.

Shopify’s online tutorials can help you learn business skills that apply to specific tasks and situations. It’s perfect for the entrepreneur who is just starting up their operation, established owners looking to enhance their enterprise, or legacy business experts interested in modernizing their skill sets. Each video tutorial is quick and concise, offering exactly the information you need in a condensed, easy viewing format . Learn to boost sales with a text messaging plan, use your brick and mortar shop to increase online sales, or get deeper into the sales funnel. Whatever you need to learn, Shopify can help you do it in just a few minutes from the comfort of your desktop, laptop, tablet, or smartphone. Get started with Shopify online business training today.

What is the best way to learn about business?

The best way to learn business is to jump in with both feet and learn as you go. Once you have a great idea, it’s easy to get started on your own and fill in your knowledge gaps with online business training tutorials from Shopify. And when you have a little more time or need more in-depth instruction, try Shopify’s modular business courses for additional business training online.

How do beginners learn business?

A great way to start learning business as a beginner is to watch some Shopify tutorials on market research, understanding your potential customers, and evaluating your business idea. This type of online business training will give you a better idea of whether or not your business is likely to succeed, and will provide a foundation for you to build on, learning more as you grow.

How can I learn business for free?

Shopify’s free business training online is the ideal way to learn business skills while running your enterprise. Our video tutorials are quick to watch, so you can fit them in during your coffee break or in between meetings. They’re jam-packed with useful information about how to complete various business tasks and completely free to watch.