1. Why Facebook Ads for Your Ecommerce Business
2. Setting up your Facebook Advertising Account
3. The Facebook Pixel
4. Facebook Ad Types for Your Ecommerce Store
5. Targeting New Audiences
6. Retargeting and Custom Audiences
7. Dynamic Ads - Retargeting on Auto-Pilot
8. Budgeting and Building a Facebook Sales Funnel
9. Messenger, Bots, and Conversational Commerce
10. Frequency, Ad Blocking, Prohibited Items, Other Hazards
11. Reporting
12. Conclusion
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