14 search results for “Ott Niggulis”

3D Printing: Prototype, Test, Launch - All in 3 Days

3D Printing: Prototype, Test, Launch - All in 3 Days

Don't just draw it, make it!

3D printers have been around for over 30 years but have only relatively recently seen wide-spread adoption in all kinds of different areas.

One area specifically where it has excelled is rapid prototyping of products. It's so much easier, cheaper and quicker to get a working prototype with it.

Read on to find out exactly how other companies are using the technology and how you can integrate it with yours. 

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Can You Do Ecommerce Without an Open Web?

Can You Do Ecommerce Without an Open Web?

Look, I get it. It can be scary to think about how more and more consumers are spending the majority of their time using apps and social platforms that have an inherently closed nature. Does that mean the world is coming to end? No. It simply means that you adjust your strategies to stay relevant.

Most content discovery is happening on social? Choose to be part of those platforms and learn to use them effectively. For an overview of what's happening and how to stay relevant, read on. 

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Email List Segmentation Strategies For High-Volume Ecommerce Stores

Email List Segmentation Strategies For High-Volume Ecommerce Stores

If you could make a ton more money off your existing email list, would you try?
Are you the kind of business that sends the same generic mass email campaigns to all your customers and sees "industry standard" opening rates, clickthroughts etc?
Or do you want to be one of the smart ones that sees on average 53% better performance with your campaigns with email list segmentation?
I know that you're the smart one and are using some form of segmentation. Right?

But since there's a million and one ways to segment an email list you can always be doing better. This article is all about that - making you better at list segmentation to ultimately drive more clicks and more money in the bank.

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Augmented Reality: A New Frontier for Digital Commerce?

Augmented Reality: A New Frontier for Digital Commerce?

What happens when the physical and digital merge?

In the not-so-distant future, the physical and digital worlds will collide and become inextricably linked, thanks to Augmented Reality.

Today, Ikea uses the technology so you can preview furniture in your living room while others are using Augmented Reality to create interactive advertisements.

Soon when the Magic Leap and Hololens headsets launch, we'll witness the genesis of a new age, where Augmented Reality experiences will enhance our everyday lives.

Ott Niggulis explores how this will impact how we work, play & yes shop in this exciting glimpse of what's to come.

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“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

It happened again.

You worked long and hard on your sales plans. You crunched the numbers from last season. You projected into the future.

It all seemed so beautifully anticipated.

But here it is:

Your tenth, twentieth, maybe even thirtieth customer complaint … that the one thing they want is out of stock.

Is inventory management doomed to be hit or miss? Can you really anticipate everything? Or is that kind of foresight just a myth?

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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4 Ecommerce Optimization Case Studies With Results That May Surprise You

4 Ecommerce Optimization Case Studies With Results That May Surprise You

A new email marketing campaign is in the planning stages and you have a big decision to make. You've already decided that the campaign will include a sweetener in the form of a coupon.

Now, the question is should the coupon be a percentage off or a set dollar amount off? Their value would be essentially the same but what if one could potentially drive more sales? Hmmm..

Find out the answer to this and other burning optimization questions in today's article on ecommorce optimization.

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Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

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Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

A typical ecommerce outfit sees conversion rate in the 2-3% range but you're not a "typical" merchant, are you? You're better, smarter, faster than the rest. Right?

If you really truly want to be all that, then there's no way around having a killer conversion optimization setup in place. For that, you need data, inspiration and ideas.

Here are four ecommerce conversion optimization case studies to get you started.

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Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist

Want to know why your customers buy from you and not from your competitors and likewise, why some people choose them over you?

It would be like a sneak peek into their mind and using that information to continuously iterate on your offering.

Luckily you don't have to be a highly trained psychologist or a wannabe mind-reader to figure out what people are thinking. You can simply use automated feedback loops to get the data and improve your business.

In this article, we'll take a deep-dive into understanding and building automated feedback loops in different areas of your customer funnel that will guide you toward answers and find solutions to problems that you might not know even exist.

 

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