23 search results for “Dan Virgillito”

The Need for Speed: Why Customer Service Needs To Be Faster Than Ever

The Need for Speed: Why Customer Service Needs To Be Faster Than Ever

"Your wait time will be 45 minutes..."

You've been there. 

"Please hold, your wait time will be... 15... minutes." The kids are screaming, one of the board members just sent an urgent text, and all you wanted was to do is talk to someone from customer service. It's infuriating. 

Yet... it's so easy to overlook when thinking about your own customer service experiences.

But did you know:

  • 64% of people using Twitter expect an answer within an hour
  • 85% of people using Facebook expect a reply within 6 hours
  • 77% of people won’t wait longer than 6 hours for an email reply

Also, research has found that companies that focus on fast customer service see an average of 11% higher conversions, an increase in word of mouth marketing, and much higher retention rates.

Your wait time is over. Read more to learn how you can make your customer service more powerful and effective.  

 

 

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How to Avoid an SEO Disaster When Replatforming

How to Avoid an SEO Disaster When Replatforming

Anyone with a high-performing site will tell you that building rankings organically is a steady, time-intensive process that requires a lot of TLC. And the rumors are true: your SEO is certainly vulnerable during a replatform.

But fear not. Your rankings can stay safe and sound as long as you have a solid, comprehensive plan in place for before, during, and after the migration. If you do it right, you can even see an improvement!

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Dynamic Pricing: The Art and Black Magic of Situational Pricing

Dynamic Pricing: The Art and Black Magic of Situational Pricing

The art of making more money

What if I told you there was a way to increase your profits today simply by not showing the same price to everyone? 

I'm not talking about increasing prices across the board, but rather tweaking based on I.p address, inventory levels, or even time of day. 

It's called Dynamic Pricing, and it's what giant retailers, from Wal-Mart to Staples, and of course Amazon, do in order to keep profit margins high, while remaining competitive in different local markets. 

Dan Virgillito demystifies this dark art, and even gives you the tools to make it work within Shopify Plus. 

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How to Manage Rush, Maintain Stock and Sell More This Holiday

How to Manage Rush, Maintain Stock and Sell More This Holiday

 Your mixed logistics may increase delivery time by 35% and cost by 25%

Hey,

Did you know your mixed logistics strategy can increase delivery time by 35% and cost by 25% during rush seasons?

Obviously, this is bad for business, but what if you could delegate orders in certain markets to rush shipping providers? 

According to a study by the Dublin Institute of Technology, incorporating rush shipping will help your store deliver your regular orders 37% faster and 17% less expensively. While rush orders will be better managed 40% faster and 27% less expensive.

My colleague Dan Virgillito examines this, and other areas of the supply chain to help keep you from getting bottlenecked this holiday season. 

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How to Strengthen Your Marketing Using Emotional Intelligence

How to Strengthen Your Marketing Using Emotional Intelligence

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The ad had all the right components; the dog, the kid, the wife and the emotional situation... 

The kid got hurt, the dog got concerned, the wife called the husband who rushed home from work...

But for some reason, the whole thing fell flat. Noise.

Another campaign with average performance that filled the airwaves just to maintain steady sales. Nobody's talking about it. Nobody remembers it. 

Ever wonder what that thing is that makes it so a campaign makes you laugh out loud, cry your eyes out, or make you want to hold your kids a little closer? 

A good deal of it has to do with understanding your market's emotional intelligence (EI), and where they're at in their own emotional development.

It's never as binary as "has kids, feels X" and this concept of EI can help you go beyond the surface and create campaigns that really hit people at their core.

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The Consumerization of Enterprise Software

The Consumerization of Enterprise Software

What would happen if you stopped hearing

Using software shouldn’t be a rite of passage.

People with good ideas shouldn’t have to stand in the shallow end as middle management defines processes based on clunky, outdated systems.

But that's what keeps happening, right?

You want to experiment, but hear "it's too expensive." "It'll take too long to implement." or "we don't have the resources." and then what... you compromise.

My question is, how much could you do if you stopped hearing "no" and started hearing "Go!" 

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Microcopy: Near Invisible Text That Converts Visitors to Customers  – Even When They Don’t Read It

Microcopy: Near Invisible Text That Converts Visitors to Customers – Even When They Don’t Read It

You’ve done a great job at bringing potential customers to your online store.

But if you're finding that visitors aren’t making important decisions - like clicking the Add to Cart button, filling out subscription forms, or completing the checkout flow – there could be a disconnect between their expectations and your user experience.

This is where microcopy can come in. 

What's microcopy? 

It's the nearly undetectable text in high consideration zones that tells a visitor, "don't worry, this is safe, keep going." 

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The 8 Most Creative Halloween Advertising Campaigns of 2016

The 8 Most Creative Halloween Advertising Campaigns of 2016

Halloween is when brands can really let loose and share their sense of humor or appetite for terror.

Maybe it's it's the nature of the holiday, but Halloween makes for the most interesting and creative advertising of the year. 

Just for fun, we rounded up our eight favorite campaigns of the year. 

They're everything from cute to terrifying and are all incredibly creative. Take notes, because each can teach a very valuable lesson about seasonal advertising. 

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