EY Report

Future proofing retail: Embracing unified commerce

Today’s retailers need to adapt to stay ahead. In this report, EY explores how brands are creating a competitive edge by moving to a unified commerce strategy enabled by technologies like Shopify POS.

About the report

EY analyzed transactional data from 3,800+ businesses and surveyed senior leaders at 600+ retail organizations and agencies.

A collage of featured pages from the EY Market Report on Shopify POS

Key Findings

Businesses on Shopify POS get results

22%

better total cost of ownership*

20%

faster implementation time*

8.9%

equivalent uplift in sales*

*On average relative to the market set surveyed based on self-reported figures from merchants according to research commissioned by Shopify and published by EY in November 2024

Report Insights

The future of commerce is unified

Retail is constantly changing

The democratization of retail technology is creating unprecedented competition—and customer expectations—in retail.

Technology is the differentiator

Investing in the right technology can be the difference between getting ahead and falling behind.

Competitive brands are adapting

A unified commerce operating system delivers both point of sale and ecommerce technology to cut costs, streamline operations, and accelerate growth.

Close up of Pepper Palace sauces on a shelf in a retail store.

Shopify’s unified approach leads to a substantial decrease in the time and technical resources spent on maintenance, eliminating the need for middleware by up to 60%.

Pepper Palace

Corey Hnat — Director of Marketing

EY Report

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