Making sure your brand stands out from the crowd can be challenging, but one of the quickest ways to make an impression on potential customers is through branding and design. Your logo and website are likely to be the first things any customer sees of your brand, so it’s worth putting in the time and effort to ensure the branding people see at first gives a positive initial impression.
One way entrepreneurs can make sure of this is through their choice of typefaces or fonts. Whether they’re designing a logo or picking out the fonts to use on their product’s or shop's website, the choice of typeface matters. Good typefaces can provide a wide range of benefits, from conveying the brand's personality effectively to giving people the information they need by being clear and readable.
FAQ: What are the basics of creative fonts?
What is a creative font?
Why should I use a creative typeface?
What are the risks in using a creative typeface?
Another risk is how your chosen creative font might clash with the other typefaces you’ve used for your content. Make sure you stick to one creative or unusual typeface at most, preferably for headers and titles, allowing it to stand out while you use a more basic typeface for your other text.
How should I use creative fonts?
The five best free creative fonts this year
Here are five free creative fonts to get business owners and designers started on their business’s branding.
Designers and business owners looking for a futuristic and minimalistic sans-serif typeface can start with Salma, a contemporary typeface designed by Alifinart Studio. Salma’s bold, rounded, and curved design, taken from modern geometry, allows it to stand out in a versatile way as both a logo font and website body text font. You can download this font for free here.
Designers wishing to evoke a futuristic feel can go for Mango, designed by Daniele Franchi and named after his workplace Mango Media. The whimsical Mango creative typeface uses a design based on circles, with all rounded letters and dots adorning some of its letters to complete the look. Its stylism makes it a good choice for brand logos, especially for high-tech products and services. Download Mango here.
For brands that need a touch of elegance but can’t decide between a reliable serif font and a sophisticated script font, one good free creative font choice to make is North Avellion. Letterhead Studio’s creation is perfect for brands with a touch of class, with the script half ideal for titles and logos and the serif half versatile enough for any need. Download the North Avellion bundle for free here.
Continuing with the sophisticated-feel typefaces, Rumble Brave is another creative font that’s sure to make brand logos and website banners stand out, especially if the brand is looking to evoke a vintage Victorian or steampunk feel. This is also a good choice for marketing and promotional materials, such as posters and social media graphics. Download Rumble Brave for free here.
The Discover typeface could be a strong choice for brands wishing to convey the spirit of the outdoors, nature, and adventure. This creative font uses paintbrush strokes to evoke a DIY sign feel and is ideal for websites, banners, and labels. Download Discover for free here.
Create a website easilyAll of these design choices go a long way in creating and molding the perfect brand identity. After figuring out said identity, business owners should then go on and establish their presence online. Creating an online store and business site is simple and easy on Shopify. For a monthly fee, you can start, market, and manage their business on a platform that helps you do everything you need to build your brand online.