The 20 Best Free Shopify Apps in 2025

Running an online store takes more than just great products—you also need tools to market, convert, and retain customers. The good news? You don’t have to add to your ecommerce website costs for every feature. Whether you want to add customer reviews, improve email marketing, publish your products to Facebook, or get in-depth analytics, there’s a free app in the Shopify App Store for you.

But with so many tools to choose from, where do you start? This guide highlights 20 of the best free Shopify apps (either completely free or that offer a useful free plan) that retailers and marketers can add to their store to boost sales and improve customer experience.

Best free Shopify apps for marketing and email

Marketing and email apps make it easier to find new customers, stay connected with existing ones, and encourage repeat purchases. These top free Shopify apps are especially useful for new stores looking to build their first 100 customers and established brands that want to grow loyalty at scale. 

1. Shopify Email

With Shopify Email, build campaigns fast with a drag-and-drop editor and sales-focused templates that pull products, prices, and checkout links straight from your store. 

Choose from dozens of customizable templates that automatically match your branding, product images, and details. 

Build campaigns in minutes, set up automations like abandoned cart or welcome emails, and track performance across opens, clicks, and purchases—all without leaving Shopify. Use these insights to improve acquisition and strengthen customer retention.

Store owner rating: 4.7 stars from more than 2,000 reviews. 

Pricing: Free for 10,000 emails per month; $1 per additional 1,000.

2. TikTok

You’ve likely heard of TikTok, but did you know consumers spent $1.34 billion on the platform in the second quarter of 2024 alone? Social apps like TikTok are now core to multichannel social selling, letting brands meet customers where they already shop.

With the TikTok app for Shopify, you can:

• Sync your product catalog
• Create video ads in minutes
• Install the TikTok pixel with one click to track performance
• Manage TikTok Shop orders and inventory directly from Shopify
• Turn viral trends into conversions without juggling multiple dashboards

This app is especially powerful for fashion, beauty, and lifestyle brands that want to reach younger audiences and drive sales through shoppable short-form videos, a core part of today’s social commerce.

Store owner rating: 4.8 stars from more than 9,600 reviews.

Pricing: Free to install. Ad spend is billed separately through TikTok Ads Manager.

3. UpPromote Affiliate Marketing

UpPromote lets you create and manage affiliate, influencer, and referral programs directly from Shopify. 

In real time, you can set up: 

• Branded registration pages
• Affiliate links or coupons
• Click and sales tracking in real time

Built-in fraud protection tools help you screen affiliates so your program scales safely.

Store owner rating: 4.9-star from more than 2,500 reviews.

Pricing: Free plan available. Paid plans start at $29.99 per month or $299.90 per year, with advanced features like in-app chat, PayPal auto-payouts, and tiered commissions.

Best free Shopify apps for conversion optimization

Conversion optimization apps help turn browsers into buyers. From upsells to product quizzes, these top Shopify apps make it easier to increase order value and reduce cart abandonment—two of the most common challenges for growing stores.

4. ReConvert Upsell & Cross Sell

Boost your average order value by turning the thank you page into an upselling and cross-selling opportunity. With ReConvert, customize your order confirmation page using a simple drag-and-drop website builder, no coding required. 

Add countdown timers, personalized product recommendations, post-purchase surveys, and one-click reorder buttons to re-engage shoppers the moment they buy.

Some stores, like Olivia Jewelry, report adding over $130,000 in extra monthly revenue using post-purchase upsells with ReConvert.

ReConvert powers more than 45,000 Shopify brands and is known for its ease of setup and “set it and forget it” automation.

Store owner rating: 4.9 stars from more than 2,500 reviews.

Pricing: Free plan available. Paid plans start at $4.99 per month, scaling based on order volume.

5. Peek! ‑ BetterReplay & Survey

Stop guessing why shoppers don’t convert and see exactly what they’re doing. Peek! lets you watch live and recorded shopper sessions, tracing behavior like:

• Cursor movements
• Page visits
• Browser type
• Session length
• Timestamps

Use these insights to identify friction points and improve navigation flow. You can also run post-purchase surveys to gather direct feedback on the checkout experience.

Store owner rating: 4.9 stars from more than 2,500 reviews.

Pricing: Free plan covers up to 100 unique visitors per month, a paid Growth plan is $29 per month.

6. Jebbit: Custom Product Quizzes

Jebbit’s shoppable quizzes turn shopping into a personalized experience. Build product match quizzes, personality quizzes, surveys, and lead-gen forms using a visual, no-code builder.

In one case, a brand saw a 47% lift in conversions, a 34% increase in AOV, and a 8.5-times return on investment (ROI) from an interactive experience powered by Jebbit’s technology. 

You can sync product recommendations from your Shopify catalog and deploy quizzes across channels like your site, email, or ads, so you meet customers wherever they engage.

Store owner rating: 4.9 stars from more than 60 reviews.

Pricing: Free plan includes up to 500 total lifetime engagements, paid plans start at $49 per month.

7. Back-in-Stock & Restock Alerts (Stoq)

Turn stockouts into a sales advantage with Back-in-Stock & Restock Alerts to keep customers engaged. 

Let shoppers subscribe to be notified the moment an item or variant is available again, helping you recover missed revenue and improve the customer experience. 

Fully customize the Notify Me button and email alerts to match your brand. The app integrates with Shopify without coding. Brands often highlight its simple setup and responsive support.

Store owner rating: Five-star rating from nearly 2,000 reviews. 

Pricing: Free plan available. Paid plans start at $10 per month.

Best free Shopify apps for customer experience

Customer experience apps make shopping smoother and more enjoyable. These free tools help you build trust, reduce friction, and keep customers coming back. They’re especially helpful for fashion brands dealing with sizing challenges or subscription businesses that want to simplify account management.

8. ESC ‑ Size Charts & Size Guide

Prevent sizing confusion before it happens—provide clarity and confidence with ESC’s intuitive size chart app. Create sleek, on-brand size guides or use ready-made templates that are fully customizable with text, images, and icons. 

Add them to product pages via tags or showcase them storewide with app blocks, all without code. The app also integrates with Shopify 2.0 themes and the Shop app.

Store owner rating: 4.3 stars from 138 reviews.

Pricing: A free plan lets you create up to three size charts and a paid plan at $4.99 per month unlocks unlimited charts.

9. PayWhirl Recurring Payments

Turn one-time buyers into loyal subscribers with PayWhirl. The app integrates directly with Shopify Checkout, so you can:

• Add subscription options to products
• Support prepaid or mixed carts (one-time + recurring items)
• Manage recurring billing without extra tools

Customers get a self-service portal where they can:

• Update payment methods
• Pause or skip orders
• View billing history
• Cancel subscriptions

These features reduce support tickets for your team. 

Brands also benefit from automated invoicing, dunning management, customizable email templates, and detailed analytics to track subscription performance.

PayWhirl is trusted by shop owners worldwide. 

Store owner rating: 4.8 stars rating from more than 170+ reviews.

Pricing: Free plan available (0% fees on the first $5,000 processed, then 3% per transaction). Paid plans start at $9 per month with reduced fees and advanced features.

10. Tip Quik | Tip Pop-up in Cart

Encourage customers to show their appreciation with Tip Quik. The app adds a customizable pop-up in the cart or slide-out cart just before checkout, giving shoppers the option to add a tip for your team. It’s a simple way to boost employee morale and generate extra revenue without disrupting the buying journey.

You can set custom tip amounts, adjust the design to match your brand, and decide when the prompt appears—all without coding. Tip Quik integrates smoothly with Shopify themes, so setup takes only a few minutes.

Store owner rating: 4.8 star average rating from nine reviews.

Pricing: The free plan lets you collect tips before checkout with no cost. A paid plan $9.99 per month and lets you add custom tip amount options.

11. Gameball: Loyalty & Rewards

Reward points and VIP tiers help turn first-time buyers into loyal customers. Improve customer retention with Gameball’s gamified loyalty programs. Reward customer engagement and purchases with:

• Points
• Badges
• VIP tiers
• Discounts 

Use pop-ups and interactive challenges to engage shoppers throughout their journey and turn one-time buyers into repeat customers.

Gameball integrates with tools like Klaviyo, Mailchimp, and Judge.me, so it’s easy to sync campaigns and track results. While features like loyalty programs are built into many leading enterprise ecommerce platforms, free apps let smaller brands compete with similar tools.

Store owner rating: 4.6 stars across more than 160 reviews.

Pricing: Free plan available. Paid plans start at $34 per month for advanced rewards and VIP tiers.

Best free Shopify apps for operations and fulfillment

Operations and fulfillment apps help you run your store more efficiently. From managing inventory to streamlining shipping and local delivery, these free tools save time and keep orders moving without delays. Use them to handle seasonal order spikes, expand into new regions, or reduce the manual work of shipping and restocking.

12. Easyship

Easyship lets you compare live shipping rates from more than 250 global couriers, print labels, automate customs documentation, and manage tracking and returns—all from one intuitive dashboard integrated with Shopify.

Effortlessly sync orders, batch-print shipping labels and packing slips, and offer real-time shipping options, including tax and duty estimates, right at checkout. 

Advanced features include:

• Customizable shipping rules
• Multibox shipments
• Pickups
• Robust shipment analytics

Stores save on shipping rates—Easyship advertises up to 91% off label costs and helps streamline fulfillment in minutes, yielding immediate ROI.

Store owner rating: 4.2 stars from 285 reviews.

Pricing: Free plan available (up to 50 shipments per month). Paid plans start at $29 per month with higher tiers for larger volumes.

13. Shopify Local Delivery

Turn your store into a local delivery hub with Shopify Local Delivery. Set delivery zones and pricing directly in Shopify, so nearby customers can select local delivery at checkout.

Manage fulfillment with ease: create optimized delivery routes, send automated push notifications, and give customers real-time order updates. 

Each delivery stop appears in a clear list that updates automatically as orders are completed, keeping drivers on track and your customers informed.

Store owner rating: 3.1 stars from more than 40 reviews.

Pricing: Free to install and use.

14. Stocky

Take the guesswork out of inventory management with Stocky. Forecast demand, track stock levels, and optimize purchasing decisions so you always have the right products on hand. Avoid costly stockouts, reduce overstock, and keep your cash flow healthy with smarter replenishment.

Stocky integrates directly with Shopify POS Pro, making it easy for brick-and-mortar and online stores to manage products from a single dashboard. Brands can also generate purchase orders, receive low-stock alerts, and use detailed reports to refine their product mix.

Store owner rating: 2.7 stars from more than 200 reviews.

Pricing: Free with a Shopify POS Pro subscription.

15. Printful

Launch and scale your product line without holding inventory using Printful. This app lets you sell print-on-demand and embroidered goods, from t-shirts and hoodies to mugs.

When a customer places an order, Printful automatically produces, packs, and ships it directly to them, so you don’t have the hassle of managing stock or logistics.

You can also use Printful’s design tools to create custom products and publish them to your Shopify store in a few clicks. The app supports branded packing slips, warehousing services, and integrations with other ecommerce platforms if you’re selling across channels.

Store owner rating: 4.7 stars from more than 2,000 reviews.

Pricing: Free to install. You only pay for products and shipping after each sale. A paid plan is $24.99 per month for discounts and advanced features.

Best free Shopify apps for content and SEO

Content and SEO tools help your store get discovered online. These free Shopify apps make it easier to create, edit, and optimize content so you can attract more traffic and improve search rankings. They’re especially valuable for new stores building organic traffic or established brands launching new product lines.

16. Promo.com

Create professional product videos in minutes with Promo.com. Just select the video type you need, for example: 

• Product spotlight
• Social media ad
• Seasonal promotion 

The app automatically pulls images and clips from your Shopify store to generate a ready-to-share video.

It’s a quick way to showcase products, boost engagement, and drive sales without editing skills or extra tools. Once created, videos can be customized with text, music, and branding before publishing.

Store owner rating: 4.6 stars from more than 240 reviews

Pricing: Free to install and use.

17. Easy Digital Products

Sell digital goods as smoothly as physical ones with Easy Digital Products. Attach files to products or variants, upload them quickly, and automatically deliver them after purchase. Customize the download interface with your own text and buttons in just a click.

For added control, you can import your own license keys or generate unique ones for each order—ideal for selling software, courses, or ebooks. Track all orders in the app to keep fulfillment organized.

Store owner rating: 5 stars from more than 170 reviews.

Pricing: Free plan includes 30 digital orders per month. Paid plans start at $14.99 per month, scaling with file storage and order volume.

18. PixPix Image Editor

Get your product photos store-ready with PixPix. The app includes a lightweight, user-friendly editor built into Shopify, so you can crop, resize, and adjust color or lighting without switching tools.

Edit images directly on your product pages, making it faster to publish and start selling.

Store owner rating: 4.2 stars from more than 20 reviews

Pricing: Free plan available. A paid plan is $9.99 per month for advanced editing and higher usage limits.

19. Smart SEO

Automate your store’s ecommerce SEO and save hours of manual work with Smart SEO. It usually takes significant time and resources to build a website and rank it high in search engines.

This app generates meta tags and alt text, fixes broken links, and manages your sitemap so your store stays Google-friendly. It also adds structured data (JSON-LD) to your pages, making it easier for products to appear with rich snippets in search results.

Choose a template and Smart SEO handles the rest, helping you improve visibility and drive more organic traffic without extra effort.

Store owner rating: 5 stars from more than 800 reviews.

Pricing: Free plan available. Paid plans start at $9.99 per month for advanced automation and larger stores.

Best free Shopify app for social impact

Social impact apps let you give back through your store. These free tools make it easy to support causes, engage customers in donations, and build a purpose-driven brand. They’re ideal for brands looking to attract socially conscious shoppers or strengthen community trust through shared values.

20. ShoppingGives

Empower customers to make a difference at checkout with ShoppingGives, an intuitive donation platform. 

Shoppers can:

• Donate a percentage or flat amount per order
• Set up donation goals
• Round-up giving
• Manage campaigns directly

ShoppingGives has also been shown to drive long-term value. After enabling Customer Add-On Donations on its website, Steve Madden saw a 6.5-times increase in customer lifetime value (CLTV) among repeat customers who donated after their first purchase.

The app ensures regulatory compliance and sends 100% of donations to the nonprofits you support.Brands praise its straightforward installation, intuitive dashboard, and quick support—some even highlight direct responses from the CEO for urgent setups.

Store owner rating: 4.5 stars from more than 65 reviews.

Pricing: Free to install, then 0.5% of gross merchandise value (GMV) plus $29 per month, including a seven-day trial with 20 donation credits.

Visit the Shopify App Store for more apps

Shopify apps unlock new features that improve customer experience and boost sales. The best part: many of them are free, helping you grow without adding to your ecommerce website costs.

The 20 apps highlighted above cover marketing, conversion, customer experience, operations, SEO, and even social impact—but they’re just the start. The Shopify App Store has thousands more, from cart abandonment tools to sales channel integrations for Amazon and Etsy.

Visit the Shopify App Store to browse even more apps by use case to find the right mix of tools and pricing that fits your business.