How to Find The Perfect Product to Sell

How to Find The Perfect Product to Sell


One of the most important factors in creating a successful ecommerce business is knowing what to sell online. Finding the perfect product(s) to sell is often the most important step in creating a profitable and growing company.

For the past 2 years, I have been trying to answer the question—what is the perfect ecommerce product? To better understand what the perfect ecommerce product is, I had to determine common characteristics successful products and niches share.

By analyzing hundreds of successful and unsuccessful products and niches alike, I developed a comprehensive list of key metrics and criteria to evaluate new ideas against. 

What follows is my definitive criteria to evaluating your ecommerce product and niche.

Learn More: Looking to start an online store but you're not sure what to sell? Oberlo can help you find a product to sell.

You will likely never find a product or niche that fits all the criteria below. Evaluating your idea against this list though will give you a better understanding of your chosen product/niche, helping avoid pitfalls and increase your overall chances of success.

1. What Is The Potential Market Size?

Choose a product and niche with a small but sufficient market size. Avoid niches that are too small with low keyword searches. For example, a product that caters to pregnant females between 25-40 years old is probably good. But a product that caters to pregnant females between 25-40 years old who like punk rock music will likely be too narrow. It will be harder to find customers, more expensive to acquire them and the small market size will limit your potential growth substantially.


Example: Shopify store Daneson sells luxury toothpicks. You can probably imagine that the market for luxury toothpicks isn’t massive. Being in a small niche like luxury toothpicks can be both a good and bad thing. The small market size will likely limit revenues, but if they do a great job of defining their target customers and acquiring them inexpensively, they can definitely own that niche. As a bonus, high-end toothpicks is a product that lends itself very nicely to garnering media attention.

1. What Is The Potential Market Size?

Tools: Using Google’s Keyword Tool can help you determine search volume of chosen keywords. This can give you an idea of how many people are searching for your keyword terms and in return give you a sense of the market size. Combine that with realistic judgment and some Google searches on your interested niche and you should start to get an idea of your market viability. 


2. What's Your Competition?

What does the competitive landscape look like for your product? Are there no competitors, a few competitors or many?

If there are a lot of players in your niche, it can be a signal that the market has been validated. In order to break through, though, you will have to do something different to attract customer attention and build market share.

Example: Shopify store Luxy Hair wasn’t the first company to sell hair extensions online, the market was filled with competitors when they began two years ago. Right from the start they knew they had to do something different. Luxy entered the game with a different marketing strategy by offering value for free in the form of video tutorials on YouTube.

2 years and over 700,000 YouTube subscribers later, they are now one of the biggest online hair extension retailers in the world. 

Tools: Of course, good ol’ fashioned Google and Bing searches will help you uncover current market players. Google’s Keyword Tool can tell you approximate search volumes for your chosen keywords, and also tell you how competitive they are (meaning how many other people/businesses are bidding on those words). Don’t forget, the more people bidding on your keywords, the more expensive they will be.

3. Is it a Trend, Fad, or Growing Market?

Make sure you understand to the best of your ability where your product stands. Does your product or niche fall into fad, trend, stable or growing market?

Example: A Geiger Counter is a personal device about the size of a cell phone that tells you the level of radiation around you. Cool niche market right?

With a quick Google Trends search, I knew instantly that I would have probably made a small fortune if I had been selling them in March of 2011 right after the earthquake in Japan. Likely if I tried to sell them now, I would probably sit on my inventory for a while. 


Tools: Google Trends will help give you the big picture whether something is a trend, fad, growing or stable market. If you see unexplainable spikes, try doing some further searching to see what the possible cause was of it. 


4. Can You Buy The Item Locally?

If your product is readily available locally there is one less reason for people to seek your product out online. Example, most people who want to buy a toilet plunger simply go to Walmart or their local hardware store. 

If your product can be bought locally, how are you going to differentiate yourself and convince people to buy from you online? Can you offer a better selection? Higher quality? Better price?

Example: Ellusionist sells gorgeous, high-end decks of cards for magicians and card players alike. Take a look at their products. Have you even seen something like them sold locally? 

4. Can You Buy The Item Locally?


5. Who Is Your Target Customer?

At this point you don’t need to go into extreme detail but you should be aware of they type of customer you would likely be selling to and their online purchasing capabilities.

If you have a product geared for teens, you should keep in mind that most don’t have a credit card to purchase online. 

Example: Clothes for Seniors offers adaptive clothing for seniors. One of their main target markets has a low level of technology and online commerce adoption. You'll need to tailor your entire online store to accommodate them.

5. Who Is Your Target Customer?


Tools: If you find another company selling similar products, you can use Alexa to get information on their visitor demographics, which may help you define your target market better.


6. What Is Your Markup?

It is vitally important to take markup for a specific product into consideration before going too far into the process. This is important as there will be lots of other small fees associated selling your product that will eat away at your margins. Having a strong initial markup will provide you with the necessary cushion to absorb these variable costs.

Example: Lets look at an actual product to get a better understanding of why initial markup is so important. We will work with a Pet Pedometer - a little device you connect to your dogs collar to count how many steps they take.

6. What Is Your Markup?

This might be an interesting little niche - people are always willing to spend money on their dogs. But can you sell this product profitably?

I chose a potential selling price of $24.99 and got a cost per unit of $2 from a manufacturer on Alibaba. I added all the other approximate costs associated with selling the product into the spreadsheet below:  

6. What Is Your Markup?


You can see from this example how the small fees whittle away at your margin. In this case, a product that had an initial markup of over 1,200% ends up less than 100% when all is said and done. Of course, these are just approximates and you can cut costs significantly by handling fulfillment yourself and spending less on advertising. 

Tools: Try to find an example of the product you are interested in on Alibaba. Email a few manufactures to find out pricing and minimum order quantity (MOQ). From there, use Google to try to find others selling the same or similar product. How much are they charging?

Survey Monkey is a great tool for creating quick surveys to send out on your social networks to get a sense of what others would pay in your social circle.

When you begin to get more serious, you can mock up a quick website using tools like Weebly and actually try to attract a customer to put through an order to validate your price point. There can sometimes be a big different between what people say they would pay, and what they would actually pay, especially if all you solicit is friends and family members opinions.

7. How Much Can You Sell It For?

A price point between $75-$150 is general recommended as it minimizes the need to find a large number of customers to turn a decent profit and be able to give you some cushion for customer acquisition (marketing) costs.

Prices in excess of $150 tend to come with a lot more customer scrutiny. Potential customers will want and expect a lot more re-assurance. They will have more questions and in general will create a longer, more difficult sales cycle. 

Example: In our previous example with the Pet Pedometer we had a relatively low selling price of $25. Because of this, variable costs ate away at much of our profit, leaving us with a profit per unit of only $12.95. Lets say we switch out the Pet Pedometer for a new product called “Product X” and assume that “Product X” has a potential selling price of $100 (4x more than the Pet Pedometer). For consistency, I have also multiplied the other appropriate cost by a factor of 4x.

Because of the higher selling price we have much better margins 73% vs. 42% for the Pet Pedometer, and our profit per unit skyrockets from $12.95 to $76.75. 

7. How Much Can You Sell It For?


8. Can You Offer a Subscription?

You will hear it time and time again: It’s much easier and less expensive to sell to a current customer, than to find new customers. A subscription-based business allows you to sell to the same customers many times over, automatically. There are generally two types of subscription-based ecommerce businesses, discovery and replenishment.

Examples: A discovery based ecommerce business like Quarterly Co. sends you something on a schedule but you don’t know what it is. It is picked by someone else but usually falls within the same category every period like beauty or fashion products.

Below is an example of a quarterly based subscription service of products hand-picked by Tina Roth Eisenberg (Swissmiss).

 8. Can You Offer a Subscription?


A replenishment based ecommerce business like Dollar Shave Club is based on sending you things that you consume and constantly need. In this case, shaving razor blades.

8. Can You Offer a Subscription?

A subscription ecommerce model is especially important for a company like Dollar Shave Club because of the extremely low price of their products. Monthly blade subscriptions begin at $1 USD/month. If they didn’t sell to that same customer on an ongoing basis their business model would not work.

9. What is Your Product Size & Weight?

Product size and weight can have a big impact on your sales and bottom line. More and more customers expect free shipping these days. If your product is oversized and/or heavy, costly shipping can deter potential buyers. Did you know that shipping costs are the #1 reason for shopping cart abandonment?

Additionally, there will be added costs for shipping the products to you if you are working with an overseas manufacturer and it will increase warehouse costs if you choose to use a fulfillment warehouse.

Example: There is a popular oversized yoga mat company which sells giant workout mats. The product itself is a reasonable $99. Shipping to the USA is $25, Canada is $40 and the rest of the world is $100. For some, it would be hard for them to justify spending 40-100% more for shipping. 

Same goes for any large or heavy item. You may be very keen on selling iron weight sets, and perhaps you found a great supplier that will give you an excellent price - well, you need to take into account the increased shipping cost. There's only so much in shipping costs that a customer is willing to pay. 

9. What is Your Product Size & Weight?

10. Is Your Product Durable?

How fragile is your potential product? Fragile products can be an invitation for trouble. Breakable products will cost you more in shipping/packing costs and you are bound to have more customer returns and exchanges. Always keep in mind that even if it’s the shippers fault, it’s still the customers experience with your brand. You are ultimately responsible for that entire experience.

When you get to the stage of ordering samples, test them and push them to the limits. Leave them in a hot/cold environment, apply pressure, twist it, pull it, drop it, kick it. Don’t worry about breaking a few hundred dollars in samples. It’s more important you know exactly the quality of your potential product.

Example: Play Lashes lost over $2,000 worth of product due to a damaged shipment to themselves when the shipping company tried to fit the shipment into a P.O. Box that was too small. The hard plastic cases that were protecting the delicate product shattered on most of the units. Going forward they decided to have their fulfillment warehouse bubble wrap all orders. 

10. Is Your Product Durable?

11. Is Your Product Seasonal?

Businesses with seasonal products can suffer from inconsistent cash flow. Ideally, you want to find a product that will show even demand year round. At the very least, you just want to be aware of seasonal demand fluctuations to plan accordingly.

Example: Christmas items like the Omega Tree Stand are best sold leading up to the the holidays. Take a look at the Google Trends report below.

Tools: Look for seasonal trends by looking at Google Trends for your product/niche keywords.

12. Does Your Product Serve a Passion or Pain? 

Products that sell best serve a passion, relieve a pain, or solve a problem. Customer acquisition (marketing) costs tend to be lower as well since customers are actively seeking out a solution as oppose to discovering it.

Example: Pro Teeth Guard sells custom mouth guards to prevent teeth grinding. People with this problem are likely to seek out a solution and find Pro Teeth Guard rather than needing costly advertising to draw them in. As JP, owner of Pro Teeth Guard pointed out in a Skype call, “It’s a much easier sale when someone is in pain and your product helps alleviate that pain.”

12. Does Your Product Serve a Passion or Pain? 

13: What Will Your Turnover Be?

It’s risky to have products that constantly need to be changed. You run the risk of not being able to sell your product before time of turnover. For example, clothing with seasonal colors or accessory products for the ever-changing smartphone and tablet market. Now of course there are plenty of successful businesses who cater to these markets, like iPhone and iPod cases, but it's important to realize how fast your product turnover may have to be. There are costs associated with entering a market like this.

Example: I got a chance to talk to the owner of Sutra Designs who is the designer/owner of a line of leather smartphone/tablet cases. He has been having difficulties building awareness of his brand and selling his product since launch.

13: What Will Your Turnover Be?

Sutra Designs' biggest challenge is creating enough traffic to sell his inventory before the cases become obsolete due to new models of hardware. If he choses to design new products for new hardware models, he will be faced with additional costs for developing new designs and minimum order quantities by manufacturers. This will be perpetual and ongoing because of the niche he chose. 


14. Is it Consumable or Disposable?

As we already discussed, it’s easier to sell to existing customers than to new ones. Having consumable or disposable products makes this easier by essentially putting a time limit on the products life.

Example: Manpacks sells products that generally have a lifespan like razors, condoms, socks and underwear.

14. Is it Consumable or Disposable?

15. Do You Need to Consider Perishability?

Perishable products are risky for a physical storefront, never mind for ecommerce. Since some perishable items require speedy delivery, shipping can cost quite a bit. 

For example, baked goods, meat, frozen foods, and anything else that needs to be kept cold or has a short expiration date all require special care when shipping to a customer. If you choose to sell perishable goods, you need to be prepared for the extra process and shipping costs associated with your product.

15. Do You Need to Consider Perishability?

Example: The Yummy Tummy Soup Company makes delicious homemade soups and desserts that they sell and ship to customers through their ecommerce website. This model works well for them and they're doing very well, but it's not right for every ecommerce merchant. They need to prepare fresh soup every day and be very conscious of shipping times. 

16. Will There Be Restrictions & Regulations?

Before you dive into a niche or choose a product, make sure there are no regulations or restrictions, or make sure they are at least manageable. Certain chemical products, food products, and cosmetics can carry restrictions by not only the country you are importing your goods into but also the countries you are shipping your product into.

Some places to make a few phone calls are customs of the country you will be importing your product into, your warehouse if you plan on using one, and the food and drug administration if it’s a food/supplement product.

Example: Silky Polish, a non-toxic, cruelty-free nail polish, was excited about their product and niche, but ran into problems when they learned it was considered 'hazardous materials' because of flammable chemicals in it. 

16. Will There Be Restrictions & Regulations?

These regulations prevented them from having the product transported by air when they were importing it and when selling it to customers, preventing oversea sales. 


17. Is Your Product Scalable?

Many people don’t think about scalability when they first start out. It’s difficult to think about the future when you are still in the launching process but scalability should be thought of and built into the business model right from the start.

17. Is Your Product Scalable?

If your product is hand made or contains difficult to find materials, think about how to scale it if your business takes off. Will you be able to outsource manufacturing? Will your number of employees have to increase with the number of orders or will you be able to maintain a small team?



The product and niche you choose is at the very core of your business and one of the most important decision you will have to make. 

Although the perfect product may or may not exist, there are definitely ways to minimize risk by choosing a product and niche that have more going for it, than against it.

Using the above criteria as a guideline can help you better understand the product you are considering and increase your overall chances of success.


Also Read: 50 Ways to Make Your 1st Sale


About The Author

By Richard Lazazzera. Richard is the founder of A Better Lemonade Stand. An ecommerce blog that teaches others how to start an online business and how to find products to sell online.


  • Mitch
    February 06 2013, 10:19AM

    Wow. That was really really helpful. Great article guys.

  • Thomas Borowski
    Thomas Borowski
    February 06 2013, 10:24AM

    Well-researched and superbly written article. Covers a lot of the issues I’ve run into with my own store.

    One thing I learned a bit too late were IATA restrictions and regulations regarding shipping magnetized materials. Fortunately it turned out not to be a problem, but stuff like that can cause serious headaches.

    Worldwide shipping has also proven to be quite…interesting. While so far no order has gone missing, customs processing (especially in the U.S.) can seriously delay shipments, even though I include all the necessary forms with int’l orders. This often results in customers becoming impatient and inquiring about their order.

  • Dave Reynolds
    Dave Reynolds
    February 06 2013, 10:31AM

    This is definitely one of the best ‘product verification checklists’ I’ve ever read. Wish I read this 5 months ago.

    February 06 2013, 10:34AM

    Very good and comprehensive article Richard. Is more or less what we do for every venture we take.

    I found a mistake on point 1. Market Size. I do not agree on “It will be harder to find customers, more expensive to acquire them”. In general, the narrower the market you serve, the lower the costs of acquisition.

    But as you say, you’ll struggle to get the volume you need.

    And I’ll add:

    1. Always work on your Business Model, test it and work on it until is clear for you and your team.
    2. Passion. Passion is very important in 2 ways. To serve a market with passionate customers, and to be passionate of your product/market, because only passion will help you override the bumps and problems you’ll have to cope with.


  • Alice
    February 06 2013, 02:44PM

    Wow, great article! Some good practical tips. Lots to think about though, sheesh. But then again, if niches were easy to find, they wouldn’t be valuable ;)

    - Alice from

  • Arnel
    February 06 2013, 03:02PM

    A very long post, but it has all the things I need to get started in my ecommerce site. Alice is right, we’ll have lots of things to think about, lots of questions that need answers.


  • Richard Lazazzera
    Richard Lazazzera
    February 06 2013, 03:18PM

    Thomas – You’re right. I have used fulfilment warehouses in Canada and US to avoid delays and customs having to pay customs. It soles one problem but sometimes creates more. – Great points. Passion is extremely important. You will hit a lot of bumps and get discouraged many times. If you aren’t passionate about what you’re doing, you may find yourself throwing in the towel prematurely.

    Mitch, Dave, Alice and Arnel – Thanks! I’m glad you enjoyed it and found it useful!

  • J Pierce
    J Pierce
    February 06 2013, 03:47PM

    I read this twice. Well done Richard.

  • Mark Sark
    Mark Sark
    February 06 2013, 05:09PM

    Up front and insightful. A quick read with some valuable tips.

  • Daphn K
    Daphn K
    February 06 2013, 06:40PM

    Fantastic article!
    I’ve picked up a few gems in here. Thankfully we’re very passionate as are our target clients, but some of the technical pointers you’ve raised will help take us to the next step.


  • William
    February 06 2013, 08:13PM

    A lot of great things to consider there, really enjoyed the examples on how other stores are doing it.


  • Victoria
    February 06 2013, 10:54PM

    Great article

  • charlie bright
    charlie bright
    February 06 2013, 11:48PM

    I can’t believe this person has any real world experience in sourcing product. Just go to Ali Baba and find a supplier. yeah right, and who is going to do the QC and will they ever ship and how do you know if you give them a deposit, they won’t just run with it, or they ship you a bag of worms.

    As my old partner used to say, if it was easy, everybody would be doing it, as we watched in horror as a new bed we had ordered, fell apart before our very eyes, because the metal inserts were too small, or rather the hole that was drilled for the inserts was too big, so the bolts wouldn’t hold, and we had a whole container load of them to unload or we would go out of business.

    I could go on and on as I have plenty of experience in this field and all I can say is it isn’t easy, and if it is, then you are probably paying a dozen agents way too much money and in turn will find yourself uncompetitive.

  • Richard Lazazzera
    Richard Lazazzera
    February 07 2013, 02:41AM

    J Pierce, Mark Sark, Daphn K, William, Victoria – Thanks guys! I wish you the best of luck on your projects!

    Charlie – I’m sorry to hear about your issues sourcing product from overseas. Let me know if you need any help on future projects.

  • L.A.
    February 07 2013, 03:47PM

    This is by far the BEST advice article I’ve read regarding ecommerce and getting started. I actually printed it out, took it home, and read it three more times….with highlighting and underlining. Great job! Especially like the supportive links throughout the article. Not just a bunch of info, but info one can actually build upon. Thank you!

  • Michael
    February 08 2013, 04:20PM

    Great article. I definitely covers all of the high points of picking the appropriate niche and using examples made it feel much more relevant. The one I’d love to implement in my own business is subscriptions. It’s hard to think of a more relevant feature and potential differentiator for my company, which is in the supplement market

    It’s a shame though that Shopify doesn’t support selling products on a subscription basis. It’s certainly in the capabilities of paypal but just not an option for product variation setup on Shopify.

    I know Chargify is an option but it is expensive, has a segregated checkout process and creates yet another data source of customer info to maintain.

  • Tom
    February 09 2013, 04:21AM

    Is shopify only for ladies?

  • Dave
    February 09 2013, 09:36AM

    Excellent. Definitely will be reading more and taking advantage of the learning. Thanks.

  • @Shopify Mark Hayes
    Mark Hayes
    February 09 2013, 01:38PM

    Tom: Nope – not just for ladies. :)

  • Jayson
    February 10 2013, 10:46AM

    Brilliant blog post. Gotta save this in evernote now…

  • Shami
    February 11 2013, 06:55AM

    Perhaps a monthly letter by Shopify to Shopify customers may help raise awareness of other sellers may help.

  • Ian
    February 13 2013, 10:42AM

    Great article! Spell check though my friend :D

  • Jane
    February 16 2013, 03:47PM

    This blog is insane. I cant believe im just finding it now.

  • Elyssa Sugar
    Elyssa Sugar
    February 18 2013, 11:52AM

    What a great article – I’ll be sure to pass this on. I think the future of ecommerce is a tricky one but definitely will become defined as time goes on.

    I struggle with my niche in the Canadian Coupon world with my own site: It’s been difficult to gain the traction I’m looking for with so much competition in the marketplace. As a site owner who is dedicated, I try to incorporate unique and honest content and hope that my fellow Canadians see that the site is truly a labour of love.

    Thanks for this article again – LOVED IT.

  • Demin
    February 28 2013, 02:14AM

    I’ve picked up a few gems in here. Thankfully we’re very passionate as are our target clients, but some of the technical pointers you’ve raised will help take us to the next step.

  • lucia
    March 04 2013, 09:10AM

    a great article! I feel lucky to have a chance to read this article because I just launched my store and able to take the points and compare ,rethink my market nitche.


    Wecome to visit my new store:

  • Bruth
    March 05 2013, 07:41AM

    A good informative post that you have shared and thankful your work for sharing the information. Got some entertaining information and would like to give it a try. Appreciate your work and keep sharing your information.

  • Charles
    March 07 2013, 08:38PM

    Incredibly informative article, I enjoyed the incite and direction. http//

  • Charles
    March 07 2013, 08:42PM

    Check out this website, I’ve had a lot of success with product tracking and peak price purchasing.

  • e commerce web solution
    e commerce web solution
    March 13 2013, 01:29AM

    In eCommerce, to sell the product, it is necessary to choose the product which can be perfectly sell.

  • Jessica R
    Jessica R
    April 01 2013, 04:31PM

    Excellent article – all very important things to consider and very plainly stated. Really helped me zero in on my target market/niche… Thank you!

  • suhana
    April 09 2013, 07:13AM

    Today i came across this amazing new website named…i really think you guys should check it out..

  • Himanshu
    April 12 2013, 08:42AM

    Excellent! i was looking for this type of well elaborated article and finally landed at the right place.
    and while searching i also came across a good article on e commerce niche . take a look

  • mack
    April 25 2013, 08:11AM

    A good article review very informative. I’ve created a website where you can buy and sell unwanted junk online

  • Louise
    April 26 2013, 05:44AM

    Forget Alibaba, it’s a nightmare! I think better advice could have been given than recommending them.

  • Quinton Hamp
    Quinton Hamp
    April 30 2013, 11:36PM

    Makes me wish I had chosen a niche with a lot of products under $200!

    Oh, well, here’s to learning things the hard way…

  • lyonsinfoway
    May 16 2013, 02:09AM

    This is a good post. I’m definitely going to look into it.Really very useful tips are provided here.thank you so much.Keep up the good works.

    Ecommerce solutions Canberra

  • Kaycee
    May 19 2013, 12:17AM

    Google Trends!!! Oh, thank you for the lead! As a seller in a somewhat seasonal market, I’ve been concerned about the “trend” aspect as well, so that was a fantastic tool. My solution: diversify. A trend can generate great buzz and even brand awareness, but you’ll need a Plan B to make it long term. (And probably Plans C-Z as well!) Great article :)

  • Endless Icons
    Endless Icons
    June 02 2013, 04:30AM

    Wow great tips!!!
    Learned so much about the ecommerce and tools that I can use right away.
    Thanks for sharing.

  • razaul karium
    razaul karium
    June 11 2013, 07:11AM

    It is a wonderful watch.i am use it. its istile is very watch brands

  • guitar gear
    guitar gear
    July 01 2013, 02:40AM

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  • Kristi E.
    Kristi E.
    July 14 2013, 10:42PM

    Thanks for the great article. I have this one bookmarked…lots of helpful information!

  • vinay joshi
    vinay joshi
    August 27 2013, 09:10AM

    ya…no doubt its a good article but its not a limit.
    We really have to think beyond this.

  • IT Design Lab
    IT Design Lab
    September 12 2013, 10:23AM

    Awesome article, some more point to be considered is shipping time. I have seen that ecommerce shop with relatively less shipping time are doing good. For example flipkart and ebay with average shipping time is 2 days.

  • Wayne Brown
    Wayne Brown
    September 24 2013, 10:37PM

    Excellent!!! One of the most informative articles that I have searched online. And to think it was free. Not really,just the cost of an email address. You gotta love Capitalism.

  • Ismay
    September 28 2013, 09:23PM

    A must read. Your step by step guide is very easy to understand and now I can begin my venture. Thank you for sharing

  • dangote
    October 02 2013, 10:25PM

    My opinions based on these facts that reacent life is notbills with out a cash iis trouble ,let’s take advantage studies to our chidreen ,a proverb says that a tree maybe bent while is stilll young ,this lesson is life ,,,,,,,nmy brother or sister try to deducate your family on this ,thank you so much for your excellent deligence and light of good name. Dangote. Actually my daddy apreciated for this

  • Bettyttt
    October 04 2013, 11:08AM

    Great article – Could someone help me with understanding how eCommerce works. I have been in the nursing profession for 30 years and have enjoyed working with others but have always wanted to try my hand at starting an online business. I believe in hard work and 16 hour days -and I have passion. I just don’t know where to begin looking for product? US?, Overseas? I know it will not be easy but I am all in for trying – Your help would be greatly appreciated. I need some wholesale sources?

  •  Sell excess inventory online
    Sell excess inventory online
    November 15 2013, 05:59AM

    Great information thanks for sharing

  • Susanna
    November 25 2013, 11:19AM

    Thanks so much for sharing all this great info. I don’t think it’s a coincidence that some of the most successful people are also the most generous!

  • claire
    December 15 2013, 06:52PM

    I never leave comments on articles like this, but seriously, this was the most helpful article I’ve read in a long time. It answered literally every question I had about starting an ecommerce store and was filled with links and resources. Thanks for posting. This was awesome.

  • okoro stephen
    okoro stephen
    February 04 2014, 09:13AM

    which country is the producer of the goods

  • victor vu
    victor vu
    February 07 2014, 03:01AM

    well done.

  • Umar Saeed
    Umar Saeed
    February 18 2014, 02:33AM

    Thanks for sharing great tips to find the best product to sell it online. It really important to find the best product that fulfills the need of market. The perfect product ensures business success. Thanks

  • Duane Auman
    Duane Auman
    March 05 2014, 01:34PM

    Mitch, I am interested in getting your input/ opinion on a new e-commerce product and where it should sit in the market. I do biz dev for a highly successful entrepreneur with a large ip portfolio (Amazon, Apple, and Microsoft are among his licensees) Please email me if you have time.



  • cgirl
    April 02 2014, 01:35PM

    Awesome reading finally a well written thorough piece!!!!

  • Martin
    April 08 2014, 10:25AM

    Great help. Many thanks for all your feedback. Will try to walk this line :)

  • Gina F.
    Gina F.
    May 04 2014, 10:39PM

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  • Emilda Daniel
    Emilda Daniel
    June 17 2014, 01:03AM

    This also very important like buying from E-commerce site. We have to know many things before selling through online shopping site. Thank you for sharing this valuable information.
    regards by

  • Rangga Sly
    Rangga Sly
    July 26 2014, 07:14AM

    Very interesting articles and good tutorial for me. I am just about to venture into the e-commerce business.

  • Milad
    July 31 2014, 06:59PM

    I just can say the Tips are so useful and thank you for sharing them with us .
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    August 02 2014, 06:05PM

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  • Myr
    August 25 2014, 03:19PM

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  • Ayodeji
    October 08 2014, 08:50AM

    This is a very good information. I also wish to have a physical store of my own but I always think it may be complex somehow to start up but your info gave me more confidence. there is this store I usually admire and I think you should check it out and you can use it for physical products too. The site is:

  • Marcelo Oliveira
    Marcelo Oliveira
    October 22 2014, 10:02PM

    Hey Richard,
    What a fantastic article! Congratulations! The questions are very valuable and give a great insight on the subject. Thank you!

  • Jessica
    November 20 2014, 03:51PM

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  • Mike
    September 16 2015, 12:41AM

    Excellent article!!!!!

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    Julius Haralampou
    October 01 2015, 05:27AM

    Has anyone tried using Trendosaur to help them select products?

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    October 12 2015, 12:01AM

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  • Prince
    October 12 2015, 04:54AM

    WOW…Simply awesome!!! Great blueprint for a business plan as well.

  • Ron Bernard
    Ron Bernard
    October 29 2015, 12:54PM

    Hello everyone,

    I am new at shoplify and I have created a domain and a business name already. I am currently stuck on having products placed on the website. I want to do an ecomerce website, in which I don’t pay out of pockets for any items, but simply get a percentage of each item bought. The problem is, I don’t have any knowledge of these types of companies. Can someone point me in the direction of one or a few.

  • sarah
    November 19 2015, 09:58PM

    Great information, thank you.

  • Ibikunle laniyan
    Ibikunle laniyan
    November 28 2015, 01:36AM

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  • Giuseppe
    December 27 2015, 06:30AM

    I had a drop of sales on my site but cannot find the reasons and it is on the first google page for its main keyword. Is it better to sell with discounts or people don’t trust in them?

  • experttr
    January 31 2016, 09:34AM

    I do i sell digital products on shopify?

  • Pen Luxury
    Pen Luxury
    February 13 2016, 07:16PM

    This article was extremely insightful! I just started my new E-Commerce site. We sell luxurious pens. I tried to make it qualify for all the points on this article.

  • Ozii
    April 09 2016, 05:40AM

    Invaluable article to say the least. This just saved my ass a bit. Thanks.

  • Aline
    May 27 2016, 11:40AM


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  • Alex
    June 21 2016, 10:35PM

    Great article!
    Thank you so much for your research.

  • abhinav kumar
    abhinav kumar
    July 12 2016, 12:22AM

    Mae ek online store banaya hae usme product add karna hea plz help me

  • Raul Sacramento
    Raul Sacramento
    July 15 2016, 04:03AM

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  • Sandra Gonzalez
    Sandra Gonzalez
    August 05 2016, 10:31PM

    Willing to know more about how to sale products online and became successful and independent

  • Mamady Konate
    Mamady Konate
    August 08 2016, 06:59AM

    Dear Madam/Mr,

    We are looking for partner in building a local mining company or serious cash buyers of Au Gold and rough/uncut Diamonds, my father and others are local sellers and miners of Gold and Diamonds here in Guinée, they want to get money to help our families as you know here in Africa we have many people in our families, they are counting on some people who went to school to help them but these people just want to steal their products even the government promised to help our community but since my father gave them products they’ve been just telling story every day, every time. This is the reason why our community decided to contact the good people.

    Due to the way they are mining their products many people are trying to teach them because they don’t know the world market even some mandates and buyers rep have come and carried their products on credits and they have never come back to pay their money. So right now i want to get them serious people who can help them to sell their products following the market. At the moment they have GOLD DUST/BARS and ROUGH/UNCUT DIAMONDS in large quantities for sale at cheap price.

    They need people like you, people over there to help them develop their goal, so that they can help our community, because people sicks and dies because no money. They have the products but they are very poor here because of the way the government and some people are treating them, they want serious buyers to be their eyes and mouths,they are ready to give you goods if you are serious and ready to open a local mining company with them to work together and help them and you in mutual benefit or help them buy their products so that they can at least buy mining equipments such as, bulldozers, tractors, excavators, wheel loaders, backhoe loaders, motor graders, dump trucks, crushing equipment, and etc as we need to enhance our mining productivity. We will give you good price far below the word market price.

    Hope to hearing from you soon.

    Thank you,
    Mr Mamady Konaté
    Community representative
    Siguiri Gold and Diamond local
    mining community company,
    BP:3005, Siguiri, Republue de Guinée
    E-mail: /
    Tel: +224657629251

  • Czsar
    August 27 2016, 10:32AM

    The best resource

  • dolores forbes
    dolores forbes
    September 19 2016, 12:55PM

    have product on / store: dolores13 am member of shopify. dont know how to get it to facebook – have tried

  • victor
    September 20 2016, 02:21AM

    good ..

  • sukanta kumar moharana
    sukanta kumar moharana
    September 25 2016, 07:32AM

    I am first time going to start onlie t-shirt business for this your suggestion and constructive idea about how to sale the products in online and how to add product step by step so myself able to start online business to become success.

    October 13 2016, 09:45AM

    We are writing to you this time to advertise the availability of our
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    Price $25,000 per kilo PURITY………..99.99% QUANTITY … . 200 KILOS

    Phone 00233266251555

    October 13 2016, 09:45AM

    We are writing to you this time to advertise the availability of our
    main products, alluvial gold and diamonds in bulk quantities.
    We have Gold Dust,Gold Bar & Rough Diamond in stock for sale looking
    for buyer worldwide to do long term business relationship with our
    firm. As we
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    Price $25,000 per kilo PURITY………..99.99% QUANTITY … . 200 KILOS

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  • William
    December 10 2016, 03:59PM

    Wow, great cover up about how to find the best product to sell!
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    Love this article very much!

  • Josh
    December 21 2016, 04:25PM

    I have created my e-commerce site ( and really like how it looks. My main problem is the shipping times from overseas suppliers.
    Does anyone have any suggestions on beating the 20-30 day time frames?

    Thank You!

  • saleh
    February 25 2017, 05:08AM

    we have Arabic gum stock from Sudan for sale

  • Jessica Kwok
    Jessica Kwok
    April 23 2017, 12:34AM

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  • ifraah hussein
    ifraah hussein
    April 27 2017, 08:14AM

    hi gues as you see my name is ifraah i am student right now and i want to start my own busseines in online store so gues i want you tell what should i do fist becouse i do not know where can i get the product to sell and please give an idea ,every one tell me what should i do this is my email

  • Collins Hucian MG
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    May 14 2017, 01:17PM

    Mr / Ms
    observacións máis importantes para as súas intencións amables nesta como le.
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  • Royal Own
    Royal Own
    May 31 2017, 06:33AM

    very nice well described (Y)

  • Chris
    June 08 2017, 12:55PM

    Very helpful, came across the article looking for ideas of products. Being in the travel sector it’s normally flights, hotels, rentals, guides e.t.c and opened my eyes to what goes in to selling a hard product, many thanks for the insight!


  • Wesellonline
    June 16 2017, 09:20AM

    It’s really useful information article, I learned a lot here thank you.

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    Coqui Philibert
    June 30 2017, 07:48PM

    Email me regarding international shipping.

    Thank you,
    Coqui Philibert

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    June 30 2017, 07:49PM

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  • Regie Sarmiento Gamaea
    Regie Sarmiento Gamaea
    December 06 2017, 10:53AM

    Now at a glance, I was like.. “whoa! so negative!” But wow. You are so right. Thank you for taking the time to share your research/experience. I’m new to blogging, and upon launching, I got 1000 views about 700 visitors in 24 hours. So, I created my own website for monetizing purposes—try to get advantage of the pool of people reading my blogs. I did not know, I value control til I read your blog. haha! and I didn’t know I will give away my readers by simply doing ads… so right. I had to ask myself a hard question (believe it or not), what’s more important to me, my readers or money…. because really, I could care less and drive traffic to my blogs with ease. I found my people, i found my niche..

    I also like that you presented issues and offer suggestions. It makes the article so much valuable.

  • Uni Gold Mali
    Uni Gold Mali
    January 11 2018, 03:27AM

    Dear Sir,

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    Gold Bar / Gold Dust
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    Quality 22 carat+
    Origin: Mali
    Price: $25,000 Per Kilo


  • steve
    February 06 2018, 01:05PM

    this is really cool ,

  • Mark Lee
    Mark Lee
    May 23 2018, 04:41AM

    Hello sales,

    My name is Mark Lee, i’m the General Manager of Corner Store Shop. We are certainly willing to make some purchase of some item in your company or store but before we proceed answer the question below.

    - Is shipping to Belize( if possible) or you accept private pick up by our forwarder?

    - Do you have access to process Credit Card payment?

    - Can you send me your website to view your product or wholesale price sheet if possible ?

    Kindly email me if this is possible to ship to us with out any problem .

    I will await your reply Asap

    Mark Lee. (CEO)
    Corner Store Shop .

    35 Barrack Road, Suite 301
    Belize City, Belize Central America .

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    May 29 2018, 09:14AM

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    Arnesh Mohapatra
    June 15 2018, 03:33AM

    Found your blog. It is really valuable for online store. I appreciate your article. Its important for get good informations on online store. So thanks for sharing all that important information.

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