In pursuit of page one
SEO: What matters most
Understand how Google works and the factors it considers when presenting search results.
Figure out how people find you
Keyword research helps you discover the words and terms people use to find you.
Optimize your Shopify store
Learn how to add keywords to your product pages, write a meta description, add alt-text to images and more.
Shopify SEO cheat sheet
Your step-by-step guide to a SEO strategy for your Shopify site.
Meet your instructor
A Shopify expert by day, an internet marketer by trade, an entrepreneur at heart, Casandra lives and breathes ecommerce.
As the Experimentation Lead at Shopify, Casandra is constantly testing and refining new marketing strategies to help businesses grow. Before that, she was building Shopify’s own content and SEO strategy.
A regular speaker and educator at content marketing and SEO conferences, Casandra shares her approach to ecommerce SEO on Shopify.
A strong SEO strategy can put your business on the right path for the long term. With minimal spending, you can get new customers finding you each and everyday.
In this course, you’ll learn various steps you can take on your website and off of it in order to get found on Google.
Figure out how people find you on Google. What are they typing in? Where are your happiest (and most profitable) customers coming from? We’ll share tools and strategies to help you with your research.
On-Site SEO Strategy
From home page to product page, learn how to incorporate keywords into your website copy. Then learn how to structure your website menu in a way that makes it easy for Google to find you.
Off-Site SEO Strategy
Links from other websites to yours are a big indicator for the Google algorithm. Learn how to reach out to other businesses and get them to link to you.
Sign up to access the entire library of courses, workshops, downloads and more.Register
“Shopify is the best and biggest for the reach and ease it offers my customers… They’re more confident to buy via a Shopify store.”
Frequently asked questions
When does the course start?
Immediately. Shopify Academy’s on-demand courses can be started and paused to fit your schedule.
How much is the course?
Free! Shopify Academy has partnered with experienced instructors who have generously committed their time to help entrepreneurs succeed.
Who is this course for?
Everyday entrepreneurs like you. SEO can be a daunting topic so we want to start with the basics and make sure you’re optimizing your Shopify store. As long as you’ve started your business and you’re looking to get more traffic, you’re in the right place.
Is SEO expensive?
Just the opposite. SEO is a low-cost, long-term strategy to building your business. While you might not see results on the first day, SEO is a sustainable way to drive traffic to your website with people searching for the products you sell. While some of the keyword research tools can be expensive, we’ll show you a few low-cost options.